Welcome
Hey there! I'm Amy.
I'm an innovative insights leader who consistently brings energy & clear direction to solve key business challenges. Curious?
Profile
My Background
My Background
My Background
I bring over 15 years of experience working in-house and on the supplier side within insights & analytics. Designed and conducted a broad array of quantitative and qualitative approaches, balancing both the micro (project details) and macro (understanding how all aspects of the engagement are interrelated & how they ladder up to brand strategies.
My Skillset
My Background
My Background
I am a results-oriented consumer insights & analytics leader. Proven track record in developing frameworks and leveraging actionable insights for key business decisions. Expertise in brand tracking, customer journey experience, data analysis, segmentation, and marketing effectiveness. Strong leadership, team-building, and communication skills.
My Goals
My Background
My Goals
My goal is to bring fresh perspective to help businesses chart new pathways to growth. Dedicated to supporting businesses in making informed decisions and am fulfilled when I see true traction of insights in the organization. This success is achieved through the relationships I build and the support of my smart, committed teams.
Amy's leadership, energy, and extensive experience in methods covering end-to-end of the innovation pathway make her an unstoppable force in the industry.
CPG Client
Experience
Consumer Insights
Understand your target audience and improve your marketing strategy with my thorough consumer research and analytics expertise.
Competitive Analysis
Stay ahead of your competitors with my comprehensive competitive analysis reports using Nielsen/Circana/IRI. Gain valuable insights into your industry and make informed business decisions.
Brand Perception
Find out how your brand is perceived by your customers and potential customers. My brand perception research expertise will help you improve your brand image and reputation.
Market Segmentation
Identify and target specific market segments with my market segmentation research and analysis expertise. Increase your ROI by reaching the right audience.
Product Development
Get insights into your customers' needs and preferences to develop products that meet their demands. My product development research expertise will help you create successful products.
Industry Trends
Stay up to date with the latest industry trends and anticipate future changes with my industry trend research and analysis. Stay ahead of the game.
Marketing Analytics
Stay on top of your marketing efforts and campaign performance leveraging Google Analytics/Salesforce /Hubspot. My expertise will help you enhance your marketing effectiveness and optimize ROI.
I've worked for the following organizations
